Problem: A retail client wanted to mail 20,000 postcards promoting part-time holiday positions and to drive attendance to an upcoming job fair. The client had a simple black-and-white postcard design and did not have a mailing list.
MCS Solution: MCS provided a mailing list of 20,000 names using zip codes obtained from the client. The postcards were printed and mailed two weeks prior to the job fair. The client saw a 15-25% increase in job fair attendance and applicants over the previous year when a smaller number of postcards were mailed.
The client saved over $3,500 in postage using the mailing capabilities provided by MCS.